Rewind Collective is a digital arts collective that creates original digital works, digital editions, and digital works in response to existing physical artworks. Earlier this month, Rewind teamed up with gallerist Amar Singh and British auction house Christie’s to offer NFT artwork to accompany traditional pieces.

Creating the NFTs

An NFT, or non-fungible token, is a unit of data stored on a blockchain (which can be considered a public, online database or ledger) that certifies that a digital asset is unique. Amplified created the NFTs for Rewind’s digital artwork on Ethereum, an open-source blockchain.

The Contract

For the NFTs, we decided to create a smart…


As we discussed in our last blog, outsourcing your software development is the right choice as a startup. But now that you’ve decided to do so, how do you choose the right software development company to bring your project to life? There are a few vital aspects to consider, from their stack to your budget and more.

Ask for referrals

Start with what you know — or in this case who you know. Ask contacts at companies you trust, especially other startups, who they’ve worked with for software development. You can also ask in online startup communities and groups. …


Launching a startup isn’t easy, and along with building the right team, finding funding, and making a strong business and marketing plan, there is a crucial element to consider: who will handle the software development?

Some startups choose to take software development in-house: they hire a team of developers for their team and task them with bringing their idea to life. But many startups decide to outsource the development instead. …


About The Client

Originally from France and now based in Los Angeles, Victoire Duprez was looking to launch her own recruitment agency at the end of 2020, and she knew she needed new branding and a fresh website.

Victoire adds a personal touch to her job, and knew she wanted a branding agency that would give her the same personal touch. She contacted 3–4 agencies and a few freelancers to start finding her own perfect match.

After interviewing several agencies, including Amplified, it was down to Amplified and one other agency. Victoire felt that the other agency was just selling to her instead…


If you’re planning to build a better app and grow your business, Firebase might be the answer.

Firebase is a Google-backed platform for creating web and mobile apps. It provides technologies that help you develop applications with a real-time database, remote configuration, cloud messaging, and more. Let’s explore why we at Amplified chose Firebase and the benefits you can get from it with your own project.

How We Use Firebase

At Amplified, we needed to deliver an MVP in just 2 weeks, and Firebase seemed to be the right solution for that. …


When starting your software project, the budget and timeline are essential. You go to your software developer and ask them to give you a software estimation: how much will this cost me, and when can I expect it to be completed?

However, this isn’t the easiest question for software developers to answer. Here’s how Amplified estimates software projects — and why it’s not as simple as you might think.

Why Is Software Estimation So Hard?

Think about building a house. You know how much material you need given the square footage and the schematics. You know the raw cost of the material. You know how much…


Amplified helps build startups to make our clients’ work easier and more efficient. We want to help you build something new so that you can share it with the world. An essential part of working with you is how we will bill you for your project. While many developers charge a fixed cost, we do things a little differently, so we can provide better service that aligns with our values.

How We Bill Our Partners

At Amplified, we bill our clients hourly, instead of according to a fixed cost arrangement. Although we do provide an estimate of how many hours your project will likely take…


Amplified software developers are best described as roll-up-your-sleeves-and-get-shit-done code ninjas. Every engineer is either a full-stack developer, or is on track to become a full-stack developer. Amplifiers love technical challenges and are always looking for opportunities to expand their skillsets. As of today, Amplified’s technical competencies include:

Front-end: JavaScript, TypeScript, React, React Native, Angular, Svelte, NativeScript

Back-end: Java, Node.js, .NET, Play, Express, GraphQL, SQL and NoSQL Databases, C++

Cloud: AWS, Azure, Heroku, Firebase, Hasura

DevOps: Quality Assurance, CI/CD, standby support, data and analytics

We build software in one of two ways. Either we work independently on a standalone project (such…


Amplified software developers are best described as roll-up-your-sleeves-and-get-shit-done code ninjas. Every engineer is either a full-stack developer, or is on track to become a full-stack developer. Amplifiers love technical challenges and are always looking for opportunities to expand their skillsets. As of today, Amplified’s technical competencies include:

Front-end: JavaScript, TypeScript, React, React Native, Angular, Svelte, NativeScript

Back-end: Java, Node.js, .NET, Play, Express, GraphQL, SQL and NoSQL Databases, C++

Cloud: AWS, Azure, Heroku, Firebase, Hasura

DevOps: Quality Assurance, CI/CD, standby support, data and analytics

We build software in one of two ways. Either we work independently on a standalone project (such…


Amplified’s design studio produces software designs, digital animations, and brand identities. This blog post describes our methodology as it relates to software product design. For insight on Amplified’s approach towards brand formation, read this blog post instead.

When it comes to designing software products, Amplified’s methodology is highly collaborative and iterative. Every client has different needs, of course. Sometimes they already have a mature view of what they want their software to do, and how to do it. …

Amplified Software

We amplify the engineering and design efforts of early and growth stage software startups.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store